2023 Annual Impact Report
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Dear Friends, Sponsors, and Partners,

Thank you for supporting the Trout Museum of Art’s Art at the Park festival in 2023. With your help, we celebrated our 63rd year with a free two-day community festival with more art, creative activities, food, music, and fun! Thank you for being part of our amazing team. We couldn’t be more grateful to you! Your continued partnership makes Art at the Park happen.

The following Art at the Park Annual Impact Report will give you an inside look into the festival, celebrated on July 22 & 23.

Your support not only helps the Trout Museum of Art, but drives a meaningful financial impact on our local economy. Providing a free annual celebration of the visual art makes art accessible to everyone in our community and the state of Wisconsin.

We can’t wait to see you July 27 & 28, 2024!

With gratitude,
Christina Turner, Executive Director
Julie Gardner, Art at the Park Coordinator
The entire Trout Museum of Art team

Thank You for Supporting Art at the Park's Mission!

The Trout Museum of Art hosts the largest art festival in the Fox Cities. Art at the Park offers high quality original artwork and music, food, and creative activities in a free family-fun atmosphere supporting TMA, the visual arts, and our local economy.

2023 Sponsors
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Days of Fun
Artist Spaces
Festival Visitors
Community Support for Matching Grant
Major Sponsors
In-Kind & Community Partners
Dollars in Economic Impact

The Largest Celebration of Art in the Fox Cities

The Largest Celebration of Art in the Fox Cities

Over 200 artists surrounded City Park in July. Professional vendors shared work from over 20 different mediums including painting, photography, woodworking, fiber, clothing, glass, pottery, and more.

Young artists under age 18 also learned entrepreneurship and business skills sharing and selling their work as artist vendors.

Food & Beverages

With a large selection of 19 food trucks and vendors, everyone enjoyed delicious food, sweets, lemonade, kettlecorn, and more. We also welcomed 3 local breweries.

Art Activities

From the Kids Creative Space to Miller Electric’s welding project to origami with guest New York artist Talo Kawaski, there was tons to do for every age level! Visitors could tie-dye, get their caricature drawn, their face painted, add to a large origami installation, or learn to weld!


Mile of Music helped to curate a fantastic two-day line-up of musical entertainment for the soundstage. TMA also awarded a total of $5,100 to top artists Saturday night. Plus, a magic show each morning kept everyone entertained!

2023 Festival Financials

2023 Financials

With the help of Community First Credit Union, the John and Julie Schmidt Family Foundation’s community match, and all our area sponsors, the festival had a strong financial outcome that helps TMA’s programming year-round and bring over 1.5 million dollars to our local economy. Thank you!

Event & Sponsor Promotion

How the community learned about Art at the Park!

With the help of Community First Credit Union, the John and Julie Schmidt Family Foundation’s community match, and all our area sponsors, we let everyone know what was happening at Art at the Park this year. Thank you!


A large-scale 30+ foot truss system with all Art at the Park supporters! Logos were visible when walking from both directions. Additional signage was placed in each sponsorship area with individual sponsor logos.

T-Shirts & Maps

Event volunteers and staff sported t-shirts featuring partner logos all weekend long. Printed maps were handed out to the festival’s thousands of visitors throughout the two days.

Online & Social Media

Partners are recognized all year on the Trout Museum of Art and Art at the Park webpages, in TMA’s e-newsletter, and on the museum’s video donor wall.

Additional recognition prior to and during the event went out on Art at the Park’s social media. January through April, we focused on a “call for artists.” May through July, we focused on Art at the Park dates, event details, and sponsors.

Fox River Mall

Throughout the month of July Art at the Park was featured at the Fox River Mall in Appleton promoting the days of the event.

Direct Mail

Art at the Park was featured as the center spread in TMA’s new magazine. A 28-page magazine, the pages on the festival promoted what was happening, sponsors, and our community match!


Live segments leading up to and during Art at the Park kept the local community in the know. TMA staff and participating artists were featured on Fox 11, Local 5 Live, and WBAY.

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Thank You for the Kind Words

"Art at the Park is a phenomenal way to engage the local community and have meaningful conversations about art. I also enjoyed being able to learn about all the different connections people were making to our work. It made the purchases that much more special."

"This art fair is so much fun to walk! It surrounds the beautiful City Park and brings in the most talented artists and excellent food, coffee, smoothies. The music in the park is great and placed such that you can sit and enjoy it or you can avoid it if it's not your thing. The staff does an incredible job of making the event a huge success and a whole lotta fun to attend!"

"Fantastic show! The organizers are great and they bring excellent customers to the show. Attendees are respectful, appreciative, and are happy to spend their money at a lot of different price points. Very well curated show. I love Art at the Park!"

"Large variety of art, sure to find some treasures you can't live without. Bring your wallets and be ready to support local artists! They greatly appreciate it."

"This event went beyond my expectations - I met so many amazing people, from the artists, to the volunteers, to the public who attended. I left Art at the Park feeling encouraged and inspired!"

Thank you for a great year! Enjoy some festival photos.

We will see you July 27 & 28, 2024