JULY 23 & 24, 2022 | City Park, Appleton

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Dear Friends,

Thank you for supporting the Trout Museum of Art's Art at the Park festival in 2022. We can confidently say that this was one of the best years yet! We celebrated our 62nd year with a free two-day community festival with more art, creative activities, food, music, and fun!

The following Art at the Park Annual Impact Report will give you an inside look into the festival, celebrated on July 23 & 24, 2022. Through the support of presenting partner Community First Credit Union, the John and Julie Schmidt Family Foundation's Community Matching Grant, all our amazing corporate and individual sponsors, the Joint Effort Marketing Grant, volunteers, talented artists, and staff, we made it a fabulous year.

Thank you for making 2022 a success! Your support not only helps the Trout Museum of Art, but drives a meaningful financial impact on our local economy. Providing a free annual celebration of the visual arts makes art accessible to everyone in our community and the state of Wisconsin.

With gratitude,
Christina Turner, Julie Gardner, and the entire Trout Museum of Art team

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Thank You for Supporting Art at the Park's Mission!

The Trout Museum of Art hosts the largest art festival in the Fox Cities with high quality artwork, creative activities, food, and music in a free, fun family-friendly atmosphere that supports and promotes TMA, the visual arts, and our local ecomomy.

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2022 Art at the Park

Days!

Artist Vendors

20,000+

Festival Visitors

Food Vendors

Sponsors and In-Kind Partners

Musical Acts

Volunteers

Local Beer Vendors

$2,0

Average Artist Sales (based on 92 of artist responses)

Youth & Family Activities

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Festival Highlights!

Art. Music. Food. Creative Activities. Fun.

Artists!

Over 180 artists surrounded City Park this summer. Professional vendors shared work from over 20 different mediums including painting, photography, woodworking, fiber, clothing, glass, pottery, and more.

Young artists under 18 also had the chance to learn entrepreneurship in their own section of the park creating inventory, pricing, and selling their work. 18 young artists participated in 2022.

Music

A line-up curated by Mile of Music festival, two-days of music entertained festival visitors.

Food

Food trucks and vendors kept everyone happy with delicious food, sweets, lemonade, kettlecorn, and more.

Art Activities

From the Kids Creative Space to Community Art Projects, there was tons to do for every age level at Art at the Park! Visitors could tie-dye, get their caricature drawn or face painted, paint a flower pot, or learn to weld!

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Thank you to our artists for their kind words.

One of the best organized shows I have ever attended. Amazing team of volunteers and organizers. This show is a 10!

Thank you for AWESOME organization! You kept us safe Saturday and kept us open on Sunday.

Had a blast! Looking forward to returning next year.

Thanks very much for putting in all the work you do to put on a great event. Without you I would not have a business!!! Thanks!

One of the best art festivals I attend. Think I've been coming here for over 10 years.

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Financials

With the help of Community First Credit Union, the Department of Tourism's Joint Effort Marketing Grant, the John and Julie Schmidt Family Foundation's community match, and all our area sponsors, the festival had a strong financial outcome that helps TMA's programming year-round and brings over 1.4 million dollar to our local economy. Thank you!

Marketing & Promotion

With the help of Community First Credit Union, the Department of Tourism's Joint Effort Marketing Grant, the John and Julie Schmidt Family Foundation's community match, and all our area sponsors, we let everyone know what was happening at Art at the Park this year. Thank you!

Direct Mail

In June, a appeal mailing was sent to TMA's 5,000+ mailing list, which includes Museum members, donors, artists, educators, downtown businesses, and more.

This mailing spread the word on event dates and how to support the festival.

With help from the WI Department of Tourism

Social Media

TMA utilized social media to promote the event, artists, vendors, and sponsors. January through April, we focused on a "call for artists." May through July, we focused on Art at the Park and sponsors.

With help from the WI Department of Tourism JEM Grant, paid ads on Facebook, Instagram, Twitter, and TikTok spread the word.

With help from the WI Department of Tourism

Television

We partnered with WBAY Channel 2 and WFRV Local 5 to promote Art at the Park. Each station also matched each dollar we spent, totaling $6,000 in in-kind air time or webpage clicks.

Fox 11 previewed Art at the Park with a live segment on Good Day Wisconsin featuring two artists and Marketing Manager, Ashley Acker.

With help from the WI Department of Tourism

Radio

Woodward Radio Group also matched each dollar, totaling $5,000 in paid and in-kind air time. Radio ads across their popular stations included Kiss FM, KZ 104.3, and Razor networks.

With help from the WI Department of Tourism

Festival Signage

Signage in the park, on the street, and on our t-shirts thanks sponsors for your partnership and donation. We couldn't make Art at the Park happen without you!

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New! Entrance Truss Signage

New this year was large-scale truss signage with all our wonderful sponsors across the top and in-kind partners down the sides! Thank you for supporting a 62-year community favorite!

T-Shirts

This year’s t-shirt, printed by Amano Print House, featured the logos of our sponsors on the back and the Art at the Park logo on the front. Over 200 shirts were given to staff and volunteers to wear.

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Thank you to all our 2022 Art at the Park sponsors!

We are so grateful to each and every one of our sponsors who helped bring Art at the Park to life. This important event not only inspires our community about the visual arts, but brings in revenue totaling over 1.4 million dollars in economic impact to our community. Thank you, you helped make this happen.